The South China Morning Post's article dated 24 March 2015 refers to it as "naked wedding celebrations" but it is actually a social protest. Ten couples, some were married for many years, took part in the event. The couples were covered in body paint and dressed only in undergarments for the event at Hangzhou Paradise amusement park in Zhejiang province. They are rejecting modern Chinese value that placed greater value on materialism as a criteria for marriage instead of love.
Materialism makes me think of Karl Marx. Operating under a demand driven economy, China like to think of themselves as a communist state. The term has no place for economic class struggle but after decades of opening to this system, people in China would aspire to own a house or a car before they get married. A naked wedding involves a couple marrying without possessing a house or car.
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